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Cord Stone
Owner, Stargazer Productions
“Ardento and Sam has been EXTREMELY helpful in setting up Zoho for my business, a live band entertainment company in the USA."
The Challenge
Cord Stone is the owner of Stargazer Productions a live band promotion and entertainment company located in USA.
Due to continued growth of his business Cord approached Ardento to help improve sales, booking and financial processes in Zoho.
Some of the challenges faced were -
- Disconnected sales processes that required lots of manual data entry
- Manual financial processes for different payment types
- Disparate data making it difficult to communicate important information to his team regarding events and bookings.
The Process
Ardento was able to improve Cords processes using Zoho CRM and Zoho Books.
The key areas of focus for the Zoho implementation were -
- Sales & enquiry management
- Automated outbound email communications for new enquiries
- Data cleanup, field and module customisation
- Provide training and guidance of Zoho functionality
- Deluge scripting and workflow automation
The Outcome
Since engaging with Ardento, Cord has been able to standardise his CRM processes and streamline his financial management using Zoho Books.
Key outcomes were -
- Improved data accuracy and integrity
- Improved enquiry follow ups and increased business opportunity
- Automated invoice generation, including credit card handling fees
- Reduction in transactional errors
“Ardento and Sam has been EXTREMELY helpful in setting up Zoho for my business, a live band entertainment company in Texas, USA. I was fortunate to work with Sam Daynes (the owner of Ardento), who is very knowledgeable and actually cares about the people he's helping. He was quick, innovative, and always responsive anytime I had questions despite us being in different countries and time zones. Sam and his team even developed a unique invoicing system in Zoho books for my company. It was completely designed from the ground up, and has been an extraordinary time-saver and brought my business to another level of professionalism. I will 100% be using Sam and Ardento for further sessions. We're not done Sam! I highly recommend Ardento to streamline and automate any business. You will not be sorry using these Zoho gurus!
”
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