“We couldn’t be more grateful for the incredible support and expertise Ardento has provided in helping us implement our new Zoho CRM"

Saxton Speakers is a long standing, leading, Speakers Bureau with decades of experience in the industry and a portfolio of brands across multiple countries.

Saxton approached Ardento after struggling to gain momentum and traction in with their Zoho solution whilst working with another provider.

Some of the challenges faced were -

• Unreliable integration solutions between Zoho and other critical business systems
• Complex and poorly understood Zoho customisations
• Complex and inaccurate reporting
• Lack of professional and consistent expert advise

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Ardento began the engagement by firstly understanding the current solution, listening and consulting with the Saxton team about their current pain points as well as future ambitions for Zoho.

The key areas of focus were -

• Reducing complexity and areas of risk within Zoho CRM customisations
• Reviewing integration requirements and plan to deploy more modern and stable solutions
• Expand reporting accuracy and depth with Zoho Analytics
• Expand automation opportunities within Zoho CRM
• Schedule regular governance meetings to ensure consistent improvement

Since engaging with Ardento, Saxton Speakers have been able to enjoy deeper benefits from the Zoho platform.

Key outcomes were -

• More accurate and reliable integration between Zoho CRM & Xero
• More widely understood and trusted reporting within Zoho Analytics
• Improved automations and workflows within Zoho CRM
• Implementation of new Zoho applications such as Zoho SalesIQ